OpenAI’s new image tool lets developers create custom images using AI

By Admin

24 Apr, 2025

OpenAI just made it way easier for anyone building something online to create custom visuals, and it looks like the possibilities are just getting started.

Introducing ImageGen: AI-Powered Image Creation

OpenAI has just launched ImageGen in its API, and it’s already creating a buzz in the tech world. The announcement came straight from OpenAI CEO Sam Altman, who kept things short and exciting on X (formerly Twitter), saying:

“imagegen is launched in the openai api! build cool stuff plz.”

So, what does this actually mean? In simple terms, developers can now integrate OpenAI’s image generation capabilities directly into their apps or websites. This opens up a world of possibilities—whether you're a designer, marketer, developer, or entrepreneur.

Full Creative Control

One of the most powerful aspects of ImageGen is the level of control it offers. Developers can customize:

• Image creation speed
  
  

• Detail level and resolution
  
  

• Background style
  
  

• File format
  
  

• Content moderation sensitivity
  
  

This flexibility allows for highly specific and creative outputs tailored to each project’s needs.

Industry Giants Are Already Onboard

Big players in various sectors are already testing and integrating ImageGen into their workflows:

• Canva is experimenting with turning rough sketches into polished designs.
  
  

• GoDaddy is looking to empower users to create and refine logos.
  
  

• HubSpot aims to help marketers craft eye-catching visuals instantly.
  
  

• Instacart is testing image generation for recipe and shopping visuals.
  
  

• InVideo is using the tool for smarter video editing features.
  
  

Safe, Secure, and Affordable

The technology behind ImageGen is a model called gpt-image-1, which includes robust safety systems to detect and avoid generating harmful content. Importantly, OpenAI does not train on customer data from API usage, ensuring privacy and trust.

As for pricing, it’s quite reasonable—each image costs between 2 to 19 cents, depending on quality and settings.

Final Thoughts

Whether you're working on a startup, building tools for creatives, or just want smarter design solutions, ImageGen makes advanced image generation accessible and customizable like never before.

To learn more or get started with ImageGen, visit the official