Students’ survey highlights need for greater awareness on breast cancer

By Admin

03 Oct, 2025

A recent survey conducted by the students of the Madras School of Social Work (MSSW) has brought to light a pressing concern: the lack of awareness and timely detection of breast cancer. The study found that a majority of individuals diagnosed with cancer were identified at stage 3 or beyond, emphasizing the urgent need for preventive measures, early diagnosis, and widespread education about the disease.

Pink Pulse 2025: Know It, Beat It

As part of their project fieldwork, the first-year students from the Department of Social Work (Self-Finance), MSSW, launched a breast cancer awareness initiative under the banner “Pink Pulse 2025: Know It, Beat It.” The campaign was designed to bridge the gap between awareness and action, encouraging communities to prioritize screening and early intervention.

Two-Phase Initiative

The campaign unfolded in two impactful phases:

• Phase One: The students conducted a survey at a government hospital to gauge awareness levels among patients and caregivers. The findings revealed alarming gaps in knowledge about breast cancer symptoms, screening methods, and the importance of early detection.
  
  

• Phase Two: On September 26, MSSW’s Gender Equity Cell collaborated with the students to organize an awareness programme on the college premises. The event aimed at sensitizing the student community and empowering them with knowledge to spread awareness further into society.
  
  

Expert Review and Guidance

The survey results were presented to P.N. Sathyamoorthy Nagalingam, Head and Senior Consultant Medical Oncologist, Department of Medical Oncology, Government Stanley Medical College Hospital. His review reinforced the significance of such initiatives in creating long-term social impact.

Why Awareness Matters

Breast cancer continues to be one of the leading cancers affecting women worldwide. Late detection often reduces treatment success rates and increases mortality risks. By raising awareness, encouraging regular check-ups, and promoting preventive health care, communities can fight back against the disease more effectively.

The Road Ahead

The efforts of the MSSW students underline how youth-driven initiatives can bring about change. Their campaign has set an example of how academic institutions can go beyond classrooms, making meaningful contributions to society’s health and well-being.

“Know it, Beat it” isn’t just a campaign slogan it’s a call to action for every individual to prioritize awareness, early screening, and proactive health care.