Jane Street Shows Dangers of Finance as Shampoo

In India, the success of sachet marketing is legendary. For decades, companies like Unilever have sold tiny packets of shampoo for just a few rupees, turning everyday hygiene into a mass-market opportunity. But recently, a parallel and far more dangerous version of this strategy has unfolded in the financial markets. Instead of shampoo, it was high-risk financial products sold in similarly affordable doses: options contracts priced as low as 1 rupee. And just like that sachet, this little risk-pack came with a sting only this time, it hit investors right in their wallets.
Last week, the Securities and Exchange Board of India (SEBI) temporarily banned Jane Street Group, a prominent New York-based algorithmic trading firm, from operating in the country and froze ₹48.4 billion ($570 million) of its profits. SEBI’s 105-page interim order alleges that Jane Street carried out a “well-planned and sinister” manipulation scheme in India’s booming options market. Specifically, the regulator accuses the firm of manipulating Bank Nifty index options on 15 of 18 expiry days under investigation. In other words, they allegedly tilted the game and retail traders never stood a chance.
The meteoric rise of India’s options market has been nothing short of astonishing. With tiny investments often just ₹1 for exposure to shares worth ₹100 millions of young retail traders, mostly men in their 20s and 30s, were lured in by the dream of fast profits. By late 2023, derivatives trading had surged to over 400 times the value of cash equity trading on the National Stock Exchange. No other market in the world was this unbalanced.
This trend wasn’t just risky it was unsustainable. The gamification of finance, spurred during the pandemic, persisted in India even as more developed markets offered outlets like cryptocurrencies. Here, due to capital controls, high taxes on digital assets, and a shallow cash-equity pool, derivatives became the drug of choice. And like all bubbles, this one has started to burst.
Jane Street, which reportedly earned $2.3 billion in net revenue from Indian equity derivatives last year, is contesting the SEBI order. The firm says it is committed to regulatory compliance and will respond within 21 days. But the damage to investor confidence is already done. The regulator’s findings highlight how aggressive, high-frequency strategies shaped market outcomes often at the expense of naïve traders trying to ride the same wave.
The SEBI crackdown is a necessary reset. It should prompt a broader rethink: ban weekly expiry contracts, enlarge contract sizes to deter over-leveraged bets, and most importantly, shift the spotlight back to cash equities. A robust equity market, supported by wider retail and foreign investor participation, deeper short-selling mechanisms, and freer expression from analysts, offers better safeguards against manipulation than a casino of near-expiry options.
This crisis also raises a philosophical question: where do we want India’s brightest minds to go? Toward building algorithms that outsmart everyday traders? Or toward solving real-world problems in AI, robotics, and clean energy? The ₹500,000-a-year paychecks from high-frequency trading firms may attract top engineering talent, but do they build a better India?
Back in 2010, R.H. Patil architect of India’s modern stock exchange warned against letting speculation overshadow development. His words ring louder today. SEBI’s own data shows that 9 out of 10 derivative traders lose money, with combined losses of $21 billion over three years. For these individuals, understanding the risks they took is long overdue.
So the next time a retail investor considers buying a 1 rupee option on a 100-rupee stock, maybe they should remember: a sachet of Sunsilk costs about the same and stings a lot less when it goes wrong.