Bye bye Gemini? Samsung may soon have Perplexity AI on its phone, its browser, everywhere

By Admin

02 Jun, 2025

The artificial intelligence (AI) battlefield is heating up, and Samsung appears ready to redraw the frontlines. In a surprising twist, Samsung is reportedly planning to integrate Perplexity AI an up-and-coming AI startup across its devices, potentially marking a major shift in its current AI strategy. According to a Bloomberg report, Samsung is in advanced talks with Perplexity AI to not only embed the assistant deep into its ecosystem but also make a major investment in the U.S.-based company.

A Bold New Direction for Samsung AI

For years, Samsung has leaned heavily on Google’s Gemini to power the AI capabilities of its Galaxy smartphones, especially through the Galaxy AI suite. But this potential collaboration with Perplexity signals a diversification strategy that could reduce its reliance on Google. The integration plan isn’t limited to a simple voice assistant Samsung is looking at embedding Perplexity AI across several touchpoints including its web browser, the Bixby virtual assistant, and even at the operating system level.

The rollout could begin as early as this year, with a full-fledged implementation expected with the Galaxy S26 series in 2026. While the deal hasn’t been officially confirmed, the talks are said to be in an advanced stage, and recent high-level meetings in South Korea suggest momentum is building.

More Than Just an Assistant A New AI Ecosystem

This isn’t just about replacing Google’s Gemini. If discussions progress as expected, Samsung and Perplexity could be looking to co-develop a new AI-powered operating system along with a dedicated app that serves as a hub for various AI agents. Such a system would not only revolutionize how users interact with their phones but also potentially introduce new ways of managing tasks, searching the web, and receiving contextual assistance.

Strategic Investment and Competitive Pressure

Samsung isn’t just interested in Perplexity as a technology partner it’s also expected to be a lead investor in the startup’s upcoming funding round. Notably, Samsung NEXT, the tech giant’s investment division, had already invested in Perplexity in 2024. With this move, Samsung signals a deeper, longer-term commitment to building a new kind of AI experience.

For Perplexity, this would be its largest mobile partnership yet. The startup had previously collaborated with Motorola, providing its AI assistant in the Razr 60 and Razr 60 Ultra models. A Samsung partnership, however, would catapult it into the global mainstream.

Ripple Effects in the Tech World

The potential Samsung-Perplexity alliance could also have broader implications. Apple, for instance, has reportedly been in talks with Perplexity as well. During the ongoing antitrust trial against Google, Apple’s services head Eddy Cue noted that the company was “impressed” with Perplexity and had begun discussions to explore its AI search capabilities as an alternative to Google or ChatGPT for Siri. If Samsung secures an exclusive or primary partnership, it could disrupt Apple’s interest and force a rethinking of Siri’s roadmap.

What About Google Gemini?

This naturally raises the question what happens to Google’s Gemini? While a complete removal from Galaxy devices is unlikely, Perplexity might take over as the default assistant, relegating Gemini to a secondary role. That would be a substantial shift, especially given how closely Samsung and Google have worked to integrate Gemini into Galaxy AI.

Coincidentally, Google is also working to integrate Gemini into iPhones, possibly enhancing Siri with its AI engine. So while Samsung might be moving away from Google, Apple could be inching closer a fascinating reversal in the AI power game.

Conclusion

As Samsung prepares to redefine the future of AI on its devices, the Perplexity partnership could mark the beginning of a new era one where AI is deeply embedded, context-aware, and no longer reliant on traditional tech giants. If the deal materializes, Samsung may not just be saying “bye bye Gemini” it might be setting the stage for the next AI revolution.